OUR RESPONSIBILITY IDEOLOGY

A quiet rebellion is not heard. It is seen in choices.

Our responsibility is a quiet rebellion for a more sustainable and natural future.

Sasta's roots are deep in the wilderness, and we want to do our part to ensure that clean nature is preserved for future generations.

We are part of a larger whole, whether we like it or not. Every decision we make affects the world around us. At Sasta, we want to help you keep your footprint as light as possible and your impact as meaningful as possible.

We manufacture products that are genuinely suited to Nordic conditions, based on need rather than trends.

We use only carefully selected, natural, and sustainable premium materials in accordance with fair business principles. We know that this is more expensive, but also more valuable. Values are only values when you are willing to pay the price for them.

Genuine responsibility does not come from empty words, but from actions. We believe in less. Less production, less consumption, and less waste. We manufacture and sell a limited number of garments each year so that each one carries weight.

Our products are built to last, repairable, and produced as smartly as possible to minimize unnecessary impact on the world.

If you are looking for disposable products, please do not buy from us.
If you are looking for permanence, you have come to the right place.

 

ANNOUNCEMENT: WE UTILIZE ARTIFICIAL INTELLIGENCE

The world is evolving, and so are we. Sasta has taken a major step forward in utilizing artificial intelligence in the images and text of our online store and marketing materials. We are experimenting with AI in areas such as generating product images, product descriptions, and marketing content. Our goal is to proceed with AI in small steps, responsibly and transparently. We will continue testing AI in our online store and carefully evaluate every piece of content before publication. Images created using AI will be marked with the label “AI-POWERED.” We do not plan to replace authentic content, but rather to utilize modern technology while being aware of and minimizing various risks. Communicating the accuracy of our products remains one of our most important tasks, to which we pay special attention.  

 

DESIGN FROM FINLAND - SHAPED BY NATURE, BUILT TO LAST

The Design from Finland mark tells you that our garments are designed in Finland, but more importantly, it reflects a Finnish way of thinking. Practicality, durability, and honest craftsmanship have guided us from the beginning. Since 1969, we have built garments that stand the test of time, wear, and nature’s forces. 

Every one of our products is born in the Finnish wilderness. Nature is not just our inspiration, it is our home, our testing ground, and the true measure of good design. For us, Finnish design means that every cut, pocket, and detail is created in motion and in changing conditions — through wet moss, in biting frost, in sleet, or while resting by the fire. These ideas are not born in an office but through decades of experience in knowing what is truly needed in the forest and on the fell. 

FACTORIES
Sasta's products are manufactured in carefully selected factories in European Union, China, India and Turkey. Of the total amount of materials (kg), we used in 2023, 93 % of our total production has been in the European Union and the rest 7 % outside EU.

The majority of production takes place in the European Union, where factories are bound by EU legislation on environmental and human rights issues. The proximity also allows for better communication and monitoring of our manufacturing partners.

Here is the list of factories and suppliers Sasta cooperates with