BORN FROM THE WILDERNESS

Sasta does not design hunting wear at a desk. We build it from experience: in the bog before sunrise, in the rain that seeps into your bones, and in the silence that defines success.

The Sasta hunting collection was born in the Finnish wilderness and developed together with passionate hunters who know that gear is never just equipment – it becomes part of the body when the moment truly matters. Our collection is not created for trends. It is created for trust. 

Our purpose

For Sasta, hunting is not just a product line. It is a calling. We exist to serve those who respect the land, who understand the value of patience, and who appreciate gear that performs year after year, in every kind of weather.

Our mission is simple:

  • To shield hunters from the forces of nature.
  • To honor hunting as a way of life.
  • To create gear that lasts longer than a single season.
  • To design for those who move with nature, not against it.

Our promise 

Every piece of Sasta hunting wear carries a quiet promise: 

  • Performance and functionality with true purpose. 
  • Silence that respects the wilderness. 
  • Comfort that makes room for focus. 
  • Protection that adapts to every season. 
  • Durability that endures decades of use and creates unforgettable stories. 

When there is no room for failure – the right gear is worth investing in.

Created from the forest – and for the hunter

Our products are designed and crafted with decades of expertise. Each one is tested in the extreme conditions of the North – because survival in those conditions is the lifeline of our gear. We are a trusted partner among professionals, gamekeepers, and everyday outdoorsmen alike. And we do it responsibly: with sustainable materials, repairable construction, and timeless functionality. 

We do not make fast fashion. We make purpose-built gear for a world that demands the best – and deserves the sustainable. 

A LEGACY CARRIED FORWARD

Sasta has been part of Finnish hunting culture since 1969. But we are not here to repeat the past. We are here to honor it – and to carry it forward. Our hunting collection continues to evolve and to stand beside what truly matters: trust, performance, and connection to the forest. 

Sasta is for everyone to whom hunting is a way of life. Because wherever you move, gear is never just clothing – it is your companion.

Explore our Hunting Collection: